THE IMPORTANCE OF COLOR IN THE DEVELOPMENT OF YOUR PROJECTS
Color plays a very important role in products as it communicates attributes and influences purchasing decisions.
The packaging of a product is its first impression and is characterized by having a striking design that is also functional and adapts to the needs of the content. However, the main factor that attracts consumers is the ability of products to convey emotions or feelings that connect them with the brand’s reason for being, which is why the shape, finish, decoration, and COLOR are fundamental when developing the packaging of a product.
Color plays a very important role in the competitive market as it communicates attributes and influences purchasing decisions, giving it a competitive advantage over other available options. Furthermore, science shows that the appropriate use of color increases brand recognition by 80%. For this reason, it is essential to choose the appropriate tone in the development of our projects.
In our company, we have a color laboratory where we create unique combinations to achieve the exact tone that the customer needs, and maintain it throughout their production process thanks to the registration and traceability process, thus raising our quality standards. In 2018, we were certified by the company Schwan Cosmetics for meeting their requirements and expectations.